GS1 Connect

San Diego • June 7‑9, 2022

Startup Lab Pitch Competition

The 2021 Startup Lab Pitch Competition featured eight disruptive startups, each pursuing technology innovations that have the potential to leverage GS1 Standards to help create value for our members, solution providers, and partners. Startups gave a four-minute pitch to a panel of judges, followed by two minutes of judges’ Q&A, all for a chance to win up to $10,000 in cash prizes.

Congratulations to Our 2021 Winners

First Place: Strella Biotech
Second Place: Magnomer
Third Place: MeCycle

Read more about our winners and finalists below.


KYSSMET is a retail app-as-a-service that gamifies shopping to help retailers interact with in-store customers and collect shopping behavior data.


Yuansfer is a payments platform that enables retailers to unlock sales opportunities with Asian consumers and younger demographics.


Design2Recycle™: Magnetizable inks for enhanced recycling.


MeCycle is a tech-enabled, data-rich consumer recycling platform that ensures beverage bottles and cans do not go to landfill or oceans.


OtailO provides a smart and sustainable solution for online product returns management for retail brands.


Contact-free with personality! Intelligently managing and innovating the BOPIS experience for retailers.

Strella Biotech

Strella creates technology that can predict the maturity of produce. We use this data to inform supply chain decisions to reduce food waste.

1o, Inc.

1o is a technology that enables brands to turn any conversation about a product into a point-of-sale, while still utilizing their e-commerce tech stack.

Explore the Innovation Opportunities

Want to stay up to date with future Startup Lab offerings! Email [email protected] to chat with us!