Startup Lab Pitch Competition

Eight startups, pursuing disruptive technology innovations, pitched their ideas to a panel of judges for a chance to win up to $23,000 in grand prizes.

The 8 finalist companies were selected based on their business ideas that leveraged GS1 Standards to help create value for our members, solution providers, and partners.

Get to Know Our 2022 Winners

First Place | Reach Industries

Our mission is to leverage computer vision to augment scientists and make labs more efficient, so they can better and faster tackle world challenges.

Second Place | Scrapp

Scrapp is a free mobile app that scans your waste items and shows you which bin they go in based on your local recycling rules.

Third Place and Audience Favorite | NotiSphere

A digital platform connecting medical device suppliers and healthcare organizations, enabling direct communication and management of medical recalls.

Meet the 2022 Finalists


Bigthinx is an AI company focused on fashion retail, wellness and the metaverse, providing mobile body scanning, digital twins and virtual try-ons.


We’re powering the future of retail combining physical and digital technology to democratize convenient, affordable and sustainable retail.


Curie is an API that simplifies access to a library of true-to-size, continually-improving 3D digital twins for any product GTIN (EAN or UPC).

Deeyook Location Technologies Ltd.

Deeyook offers precise location as a service through its patented award-winning wireless-based firmware solution that is ubiquitous and ultra-precise


NeuroPixel.AI generates lifelike synthetic human models, automates the process of apparel cataloging, and enables virtual try-ons for apparel.