Startup Lab Pitch Competition

The Startup Lab Pitch Competition features eight disruptive startups, each pursuing technology innovations that have the potential to leverage GS1 Standards to help create value for our members, solution providers, and partners.

Apply Now for the Startup Lab Pitch Competiton

In June 2022, startups will give a five-minute pitch to a panel of judges, followed by two minutes of judges’ Q&A – all for a chance to win up to $23,000 in total cash prizes. 

Ready to get involved? The application window for our 2022 competition is now open! 

Congratulations to Our 2021 Winners

First Place Strella Biotech

Strella creates technology that can predict the maturity of produce. We use this data to inform supply chain decisions to reduce food waste.

Second Place Magnomer

Design2Recycle™: Magnetizable inks for enhanced recycling.

Third Place MeCycle

MeCycle is a tech-enabled, data-rich consumer recycling platform that ensures beverage bottles and cans do not go to landfills or oceans.

2021 Finalists

1o, Inc.

1o is a technology that enables brands to turn any conversation about a product into a point-of-sale, while still utilizing their e-commerce tech stack.


Contact-free with personality! Intelligently managing and innovating the BOPIS experience for retailers.


KYSSMET is a retail app-as-a-service that gamifies shopping to help retailers interact with in-store customers and collect shopping-behavior data.


OtailO provides a smart and sustainable solution for online product returns management for retail brands.


Yuansfer is a payments platform that enables retailers to unlock sales opportunities with Asian consumers and younger demographics.